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How To Cultivate a Passionate Volunteer Community

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How To Cultivate a Passionate Volunteer Community

December 4, 2017 Posted by Christine 8 Comments

A sense of community and connectedness is likely the strongest influencer in determining how long a volunteer remains with your organisation. Fostering a sense of a belonging, connecting with likeminded individuals and forming friendships will ultimately have a positive and long lasting impact on a volunteer’s experience. As leaders of volunteers, it is essential we provide opportunities where volunteers can connect with peers to form these bonds. Fostering these relationships will lead to positive outcomes for both the retention of your volunteers and the culture within your organisation.

 

Community of Learning and Support

Providing opportunities for volunteers to gain knowledge and skills alongside each other and staff can enhance their volunteer experience. During the recruitment phase, applicants may feel anxious and ‘on the outer’. Facilitating opportunities for new volunteers to connect with each other, their experienced peers and staff can be a powerful way to foster this community. Likewise; providing ongoing opportunities for volunteers to learn alongside each other and staff can reinforce their sense of belonging. Some recommendations to develop your volunteer’s sense of community while learning and supporting each other include:

  • Recruitment: Invite experienced volunteers to attend information sessions, group interviews, and inductions. Experienced volunteers can share their volunteer experience with applicants and provide support to staff with specific tasks;
  • Meetings: Include volunteers in team meetings to keep them informed and included;
  • Training: Provide occasions for staff and volunteers to learn together in relevant training sessions;
  • Peer support: Develop a peer support program where nominated volunteers are trained to provide support following an incident or personal matter impacting a fellow volunteer; and
  • Mentoring: Match experienced volunteers with new volunteers to foster personal relationships whilst sharing information and expertise.

Shared Sense of Purpose

A shared sense of purpose can unite volunteers and staff and increase their engagement with each other. Involving volunteers or representative groups in decisions which may impact them can contribute to establishing a shared sense of purpose. Some further suggestions to nurture a shared sense of purpose include:

  • Involving volunteers in working groups, problem solving, process improvements and planning sessions;
  • Clearly linking volunteer roles to your organisation’s vision and objectives through their training and position descriptions;
  • Quantifying and sharing the impact your volunteers contribute to your organisation in Annual Reporting;
  • Host periodic joint volunteer and staff meetings with a focus on outcomes achieved, the sharing of data and stories as well as identifying the actions required for future objective achievement; and
  • Profiling volunteers and staff in internal communication / newsletters.

 

Social Community

Creating occasions for volunteers to socialise, share their volunteer experiences and form friendships will further aid the development of a meaningful community. Some suggestions to consider include:

  • Social events: Support experienced volunteers in organising social events for their peers to connect and discuss topics relevant to their role;
  • Recognition events: Bringing volunteers together to show your appreciation by highlighting contributions and success stories; and
  • Social media: Create social media avenues for your volunteers with consideration given to developing guidelines to ensure appropriate behaviour.

A Community for Leaders of Volunteers 

Thinking more broadly than within an individual organisation, supporting each other as leaders of volunteers can build an international community of practitioners driving our profession to new heights.

With the aspiration of sharing and discussing topics relevant to Volunteer Management, Flutterbye aspires to build a passionate community of Volunteer Management professionals. To that end, I am pleased to announce the launch of the Flutterbye Community.

To inspire readers and build an international community of volunteer management professionals, Flutterbye will be periodically profiling leaders of volunteers from January 2018. If you are interested in being profiled please contact Christine at christine.stankowski@flutterbye.com.au

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  • Colin Thacker
    · Reply

    December 4, 2017 at 10:56 PM

    You article is right on the money. I am a Rotarian and it is important in my view to engage newer members in projects that will give them a sense of belonging as well as a feeling of contributing to one’s community. Being a retired Volunteer Management professional and a past president of a Rotary club, the shared purpose you allude to is vital in connecting like minded people to meaningful service projects. I look forward to more articles from you.

    • Christine
      · Reply

      Author
      December 5, 2017 at 6:29 AM

      Thank you Colin. I love your idea of engaging new volunteers in projects. Doing so alongside their peers is a great way to form those connections and a shared sense of purpose.

  • Lindsay Kelso
    · Reply

    December 5, 2017 at 8:42 AM

    I wish I saw more of this in my organization! There seems to be a divide between volunteers and paid staff. I am working to try and overcome this gap and help our staff realize that we should be working more harmoniously together.

    • Christine
      · Reply

      Author
      December 5, 2017 at 5:03 PM

      Hey Lindsay
      This is certainly a common challenge for many leaders of volunteers. Developing a Volunteer Strategy can be a helpful tool to provide direction, engage with staff and volunteers and increase knowledge around why your organisation engages volunteers and the benefits.

  • Julia De Paz
    · Reply

    December 7, 2017 at 8:26 AM

    I totally agree with your point of view. When I worked in a Long Term Care facility, a few years back, I saw the need to incorporate a monthly volunteer meeting. It was the opportunity to meet the two volunteers’ needs I identified at that time. The opportunity to socialize with other volunteers – building relationships in an informal setting, separate from their volunteer roles; and the education piece that was so important as they needed to be well informed about health issues that affect seniors. The meetings were well attended. Later on when I saw some of the volunteers after some time, they expressed how much they miss those monthly sessions as they didn’t have them anymore.

    • Christine
      · Reply

      Author
      December 7, 2017 at 6:20 PM

      Hi Julia
      It sounds like the meetings were of great benefit to the volunteers. Well done on identifying the need and initiating them!

  • Janis Treiber
    · Reply

    December 14, 2017 at 7:30 AM

    I would love to eliminate the “us” and “them” culture in our organization.

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About Flutterbye

Flutterbye’s vision is to empower volunteer involving organisations to reach their goals through effective volunteerism. Founded by Christine Spiers, Flutterbye aims to support those who work with volunteers by designing, delivering and improving volunteer programs.

CONTACT

Christine Spiers
Melbourne, Australia
christine.stankowski@flutterbye.com.au

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